Lando Norris Becomes the Face of Etihad Airways Business Class

Lando Norris is expanding his presence beyond Formula 1, having become the face of Etihad Airways’ Business Class advertising campaign. The collaboration brings together the world of motorsport and the airline’s premium travel experience.The British driver’s involvement reflects the airline’s strategy of connecting with an international audience through prominent figures in sport. For Norris, whose career involves frequent international travel, the partnership also has a natural connection to his life as a Formula 1 driver.The campaign comes as Etihad Airways continues to strengthen its partnership with McLaren Racing, announced in 2026. The agreement covers both McLaren’s Formula 1 team and its participation in the FIA World Endurance Championship. Etihad branding has also appeared on the McLaren car and the drivers’ racing equipment.Etihad Airways has a long-standing connection with Formula 1, having served as the title sponsor of the Abu Dhabi Grand Prix since 2009. The event holds particular significance for Norris, who secured his first Formula 1 World Championship at Yas Marina in 2025.Norris’s appearance in the Business Class campaign highlights how partnerships between major sporting figures and international brands can extend well beyond the race weekend. For Etihad, the collaboration offers an opportunity to associate its premium travel offering with one of Formula 1’s most recognisable drivers, while giving Norris greater visibility beyond the racetrack.