UFC Baku Posts 613M Impressions Across Social Media
TKO Group Holdings, the parent company of the UFC, has released the official results of UFC Fight Night: Fiziev vs. Torres, held in Baku, highlighting the event's strong global reach and commercial success.
According to the organizers, the event concluded with outstanding results, as the National Gymnastics Arena was sold out and the tournament achieved impressive engagement across digital platforms.
The UFC's official social media content related to the event generated more than 612.9 million impressions and 297.3 million video views across the organization's digital channels.
Throughout fight week, the UFC's official Instagram account, which has more than 50 million followers, shared daily content from Baku, providing fans around the world with behind-the-scenes coverage, fighter features, and updates from the build-up to the event.
Notably, the Baku event became the first UFC Fight Night to be streamed live on Paramount+, one of the world's largest streaming platforms. The service currently reaches a global audience of nearly 80 million subscribers.
The event attracted nearly 11,000 spectators from 72 countries, while 114 local and international media representatives were accredited to cover UFC Fight Night in Baku, underscoring the event's significant international media interest.
