Two American icons together
Cadillac Team to Make Championship Debut with Tommy Hilfiger Partnership
It is now confirmed that the Cadillac team will make its debut in the championship next season. The team has recently signed a partnership agreement with the renowned Tommy Hilfiger clothing brand.
The famous American brand is expected to fully support its hometown team on the grid, making this collaboration a highly successful commercial opportunity for both parties. Under the partnership, drivers, the pit crew, paddock staff, and team management will all wear Tommy Hilfiger apparel.
Additionally, starting from March 2026, a special collection designed for fans will be launched. The Tommy Hilfiger logos will feature prominently on the cars, helmets, and drivers’ racing suits.
Tommy Hilfiger previously served as the official clothing sponsor for the Mercedes team from 2018 to 2024. During this period, they collaborated with Lewis Hamilton to create limited-edition collections. Since 2025, Mercedes has partnered with Adidas as their official apparel sponsor.
