Formula 1 has announced the extension of its partnership with Heineken, which has been collaborating with the championship since 2016.The new multi-year contract stipulates that each season, the brand will serve as the title sponsor of three Grands Prix and will continue to promote initiatives focused on responsible alcohol consumption. Heineken will also launch a program offering the chance to win season passes winners, along with a guest, will be able to attend all championship rounds with travel and accommodation fully covered.
Formula 1 CEO Stefano Domenicali noted that the nearly decade-long partnership with Heineken has helped create unforgettable experiences for fans and foster innovative ways of engaging with audiences.
