Louis Vuitton Joins as Official Title Partner for Australian GP

In 2024, global luxury conglomerate LVMH entered into a landmark ten-year partnership with Formula 1, becoming its official global partner. This strategic collaboration brings iconic brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer into prominent roles at key races throughout the World Championship,further elevating the sport’s elite status.

A highlight of the partnership is Louis Vuitton’s role as the title sponsor of the Australian Grand Prix, one of the season’s most prestigious and eagerly awaited events. The renowned French fashion house not only showcased its distinctive branding across the circuit and paddock but also crafted exclusive, bespoke cases for the championship trophies, symbolizing a seamless blend of high fashion and motorsport excellence.

Formula 1 President and CEO Stefano Domenicali expressed his enthusiasm for the partnership: “We are thrilled to welcome Louis Vuitton as the title partner for the inaugural race of the 2025 season. This partnership unites two visionary and innovative brands committed to excellence. Both Formula 1 and Louis Vuitton share a passion for pushing boundaries, delivering outstanding performance, and creating memorable experiences. The upcoming 2025 season marks a new era for our sport, and we are proud to embark on this journey with such distinguished collaborators.”