Williams Reveals New Logo Ahead of Next Season

Williams is preparing for a new era and will unveil an updated logo in 2026. The new emblem is inspired by the team’s glorious past, when it regularly secured victories and won the Constructors’ Championship. At the same time, the official name has changed: the team will now be called Atlassian Williams F1 Team, reflecting its title sponsor.

The logo, which first appeared in 1977 and accompanied the team during all nine of its championship-winning seasons, has been given a modern reinterpretation, designed to emphasize the team’s ambition to regain its former strength and success in a new era of Formula 1.

Currently, Williams is showing progress: in the 2025 season, the team ranks 5th in the Constructors’ Championship, having scored 111 points over 20 races more than in the previous seven seasons combined.

Team Principal James Vowles highlighted that the new logo reflects the legacy of the founder, Sir Frank Williams, as well as the team’s ambitions, drawing inspiration from its past while striving for future victories.