Mercedes has announced a long-term partnership with Microsoft. The Formula 1 team will integrate the company’s cloud and artificial intelligence technologies across all key operations, from factory-based work to race-weekend activities.
Microsoft branding will appear on the cars and drivers’ race suits, while the value of the agreement is estimated at approximately $60 million per year, according to Sky News.
Toto Wolff emphasized that the collaboration with one of the world’s leading technology companies will enhance data analysis, accelerate decision-making, and help Mercedes remain at the forefront of innovation in Formula 1.
