Formula 1 Signs Partnership Deal with Food and Beverage Giant PepsiCo
Formula 1 has signed a partnership agreement with the well-known food and beverage company PepsiCo. The collaboration will run through 2030.
According to RaceBrief.com, under the agreement, PepsiCo’s products will be prominently featured throughout the championship. The lineup includes Sting Energy, Gatorade drinks, and Doritos chips.
Starting from 2026, PepsiCo’s food and beverage products will be showcased not only during races but also at various events organized under the championship’s umbrella.
